CQDR Staging Site Overview & Requirements

Planned Changes / Additions

• Services section: I may still refine the layout, and the service tiles will be dark navy blue (this will help the page flow better overall).
• I need a photo for the blank box next to "Why choose CQDR".
• I'll add an FAQ section (good for SEO and quick short-form info).
• I'll add a "Partners" slider with the brands you work with (I'll need a list).
• "Request / Book inspection" buttons will open a contact form lightbox that connects to Mechanic Desk's API.

Revisions Needed

• Please review the page and send through any changes you want to the layout and/or text.

Planned Changes

• I'll add a graphical background to the "Our Values" section.

Revisions Needed

• Please read over all text and tiles and let me know if you want anything changed/added/removed (I used the "about" info from the old site and condensed it into one clean blurb).
• Timeline: Please send through any other crucial business timestamps/milestones that should be included in the "Our Story" section.
• Please provide a list of clubs CQDR sponsors and their logos (if you don't have logos, I can source them).

• This section is done. I just need you to go over all services and let me know what you want changed/added/removed.

• This page is done—just send your revisions.
• Note: Once the form is integrated with the Mechanic Desk API, it may change slightly.

Additional Pages (Optional)

1) FAQs

Reason: Improves SEO and triggers keywords, because most people search by asking questions.

Need from you: Please provide a list of relevant CQDR questions + answers (the more the better). Note: I'll reword/optimise these to match common search intent while keeping them accurate.

2) Projects

Reason: Helps SEO and also showcases technical/larger jobs CQDR has completed, to demonstrate capability.

Layout: Blog-style page with project tiles that users can click into.

Need from you:

• List of projects
• Short description of each
• Photos
• Optional: challenges + how CQDR overcame them

Logos / Branding

As you'll see, the current logo is a placeholder for staging. This is temporary until I rebuild your logo as discussed with Jason.

Logo Rebuild (no redesign—just rebuilding it properly)

• Rebuild & vectorise the logo
• Create a logo/icon pack with different colours/styles for different use cases

Branding Guide (deliverable package)

I'll create a full branding guide you can hand to doc creators/printers/marketers (and keep internally). This includes:

• Brand story and values
• Logo usage rules (variations, spacing, do's/don'ts, file formats)
• Colour palette (RGB, CMYK, HEX)
• Typography
• Tone of voice
• Imagery/graphics rules
• Application templates (business cards, email signatures, social media, ads)

Extra Items (Optional but Recommended)

If you have any of the below, they're great to include as trust/conversion boosters:

• Service areas/towns you want listed (helps SEO and sets expectations).
• Any certifications/approvals/licences you want displayed.
• Whether you'd like Google reviews/testimonials included on the site.

Next Steps (After Revisions + Design Approval)

Once revisions are confirmed and the design direction is approved (and once we confirm any optional pages), I'll move into finalisation and launch:

• Connect integrations with Mechanic Desk, Google Analytics, and site captures
• Link to live domain
• Apply and optimise site SEO and tags
• Create sitemap and security protocols
• Approval and invoice
• Publish site

Send through your notes whenever you're ready and I'll start rolling the revisions in.